The Complete Resource Guide to Marketing Mix Modeling for Beginners

Watch a step-by-step guide on how to create your own model using Meta’s Robyn here. What is MMM? MMM, or Marketing Mix Modelling, is a popular marketing technique used by companies to determine the effectiveness of their marketing activities through the application of an analytical framework that includes four different aspects, namely product, price, promotion, […]

How to generate 15-90+ B2B Demos/mo with cold email outbound at scale

“The world’s best email to the prospect that needs your product always works” – Jason M. Lemkin Why Cold Email? This process consists of 7 parts: Section 1: Conducting In-Depth Customer and Competitor Research If you’ve already achieved a product-market fit and have had success in cold traffic channels, you can skip this section. However, […]