How we grew a marketing newsletter to 9k profitably - using Facebook ads
This newsletter was launched in November 2023. It made $0 for the first 2 months while the founder was experimenting with organic growth. We tried posting on socials, cold DMing people, and trying to crack SEO…
But it all was slow and required a lot of constant manual work.We were afraid to run ads for additional growth because we didn’t think the subscribers would be high-quality and we wouldn’t get a positive ROI.So, after tweaking monetization and improving newsletter revenue, we started running Facebook ads to get more subs.
Slowly we were able to get the cost down to about $1.6 per newsletter subscriber from $5/sub when we started.Here’s just one of the Facebook ad campaigns over the last few months. (Only US traffic)
And that’s when their newsletter exploded with over 200% month-over-month growth.
We are monetizing the newsletter mainly using co-registrations and ad placements but slowly adding services as well as digital products.
Currently, we are spending about $100-300/day on Facebook Ads.
These are some of their most successful Facebook Ad creatives:
POV: What will the future look like when you read this newsletter?
We dedicated over 5 years and millions of dollars to decoding human psychology on a level no other agency does.
This knowledge, combined with in-depth Facebook ads platform knowledge, allows us to get high-quality subscribers at the lowest cost.
And now, we want to share what we’ve learned with you so you too can accelerate your profitable growth by 20% to 30% just like our partners have been.