How We Achieved a 3.57 ROAS for This E-commerce Brand
The problem:
This brand came to us, trying to make more revenue and grow at breakeven so they can increase profits after reaching the economies of scale. They tried basic Facebook ads. They tried hiring a media buyer and an agency… But nothing seemed to work. We were referred to them and after seeing what we’ve done for other ecommerce brands, they wanted to hire us immediately.
How we achieved the results:
When we first started working with this brand, we realized their ad message was ambiguous. In marketing, specificity in communication to the right audience and with a clear message always wins.
So, the first thing we did was to test 5 different messages.
Once we found a message that worked, we tested over 250 different creative iterations and ad copy for this brand and simply scaled the winners at over 3.5-4x ROAS on the front end.
We dedicated over 5 years and millions of dollars to decoding human psychology on a level no other agency does.
This knowledge, combined with in-depth Facebook ads platform knowledge, allows us to get high-quality subscribers at the lowest cost. And now, we want to share what we’ve learned with you so you too can accelerate your profitable growth by 20% to 30% just like our partners have been.