Leadership

Andy Austin

Andy Austin founded Adsora in 2022 and runs the firm’s creative and media operations. He is based in Las Vegas, Nevada.

What he does

Andy’s work sits at the point where creative strategy meets media economics. Adsora buys form fills for a living, which means the firm’s margin is decided by two things: whether an ad earns thirty seconds of a homeowner’s attention, and whether the lead behind it is worth anything to the contractor who receives it. He built the company around treating those as one problem rather than two.

Day to day, that means setting the creative standard for the roughly 10,000 ad concepts Adsora ships each year, deciding which verticals and markets the firm takes on, and holding the line on lead quality — because on a pay-per-lead model, a bad lead is a cost Adsora carries, not one it passes on.

How Adsora started

Adsora began in 2022 as a performance marketing firm working on results-based terms rather than retainers. The home-services practice grew out of a straightforward observation: the contractors buying leads were almost never buying them from the people who generated them. Between the homeowner filling in a form and the contractor picking up the phone sat a chain of networks and resellers, each taking margin and none accountable for quality.

Adsora was built to remove that chain — generating leads in-house, delivering each one to a single contractor, and being paid only when a lead is delivered.

How he runs the firm

• Be stronger or be different. An ad that matches the market on offer, angle and format competes on history alone — and loses. Every campaign has to be one or the other, named before launch.
• Every claim owes a reason. A promise a reader cannot explain to themselves reads as a scam and gets scrolled past. If a line raises a question the ad cannot answer, the line is cut.
• Volume is the KPI, quality is the constraint. The job is not to convince a homeowner they need a new roof. It is to reach the one who is already curious, qualify them honestly, and hand them to a contractor who can close.
• Own the channel. A lead vendor that does not control its own traffic cannot promise exclusivity, cannot explain provenance, and cannot fix quality when it slips.