Here's what we did:
1. We segmented the audience based on value propositions.
This allowed us to tailor ad messaging more effectively.
2. Instead of relying on a few static ad creatives, we developed a range of ad formats including carousel ads and video ads. Each creative set highlighted different aspects of the newsletter’s unique content and benefits.
3. Continuous Testing and Optimization: We tested various combinations of ad creatives, headlines, offers, lead magnets and ad copy variations.
As a result we lowered the CPA by 51.11% and increased new subscriber volume, doubling the growth.
Here's what we did:
1. We segmented the audience based on value propositions.
This allowed us to tailor ad messaging more effectively.
2. Instead of relying on a few static ad creatives, we developed a range of ad formats including carousel ads and video ads. Each creative set highlighted different aspects of the newsletter’s unique content and benefits.
3. Continuous Testing and Optimization: We tested various combinations of ad creatives, headlines, offers, lead magnets and ad copy variations.
As a result we lowered the CPA by 51.11% and increased new subscriber volume, doubling the growth.
