How We Scaled This Real Estate Newsletter to 100k+ Subs
How We Scaled This Real Estate Newsletter to 100k+ Subs
A niche real estate newsletter creator partnered with us to scale their newsletter and lower their cost per subscriber.
A niche real estate newsletter creator partnered with us to scale their newsletter and lower their cost per subscriber.
A niche real estate newsletter creator partnered with us to scale their newsletter and lower their cost per subscriber.
Challenges:
The initial cost per subscriber was not sustainable for them because limited creative variations led to ad fatigue in their target audience, resulting in reduced engagement and higher costs.
Some of the ad creatives weren’t producing enough paid upgrades.
Challenges:
The initial cost per subscriber was not sustainable for them because limited creative variations led to ad fatigue in their target audience, resulting in reduced engagement and higher costs.
Some of the ad creatives weren’t producing enough paid upgrades.
Challenges:
The initial cost per subscriber was not sustainable for them because limited creative variations led to ad fatigue in their target audience, resulting in reduced engagement and higher costs.
Some of the ad creatives weren’t producing enough paid upgrades.
What we’ve done:
Tested over 100 ad creative variations. The major unlock was finding new creatives that were targeting the same audience but hitting them from different placements: carousel and image ads.
Focused on creatives speaking to their ideal customer profile. This didn’t necessarily guarantee lower cost per subscriber, but ensured we’re actually getting the right people, they can monetize long-term.
Identified top-performing ad variations and allocated more budget towards these winners.
What we’ve done:
Tested over 100 ad creative variations. The major unlock was finding new creatives that were targeting the same audience but hitting them from different placements: carousel and image ads.
Focused on creatives speaking to their ideal customer profile. This didn’t necessarily guarantee lower cost per subscriber, but ensured we’re actually getting the right people, they can monetize long-term.
Identified top-performing ad variations and allocated more budget towards these winners.
What we’ve done:
Tested over 100 ad creative variations. The major unlock was finding new creatives that were targeting the same audience but hitting them from different placements: carousel and image ads.
Focused on creatives speaking to their ideal customer profile. This didn’t necessarily guarantee lower cost per subscriber, but ensured we’re actually getting the right people, they can monetize long-term.
Identified top-performing ad variations and allocated more budget towards these winners.
Results:
- Within the first 3 months, we successfully reduced the CPA by over 30%, achieving a more cost-effective acquisition model.
Results:
- Within the first 3 months, we successfully reduced the CPA by over 30%, achieving a more cost-effective acquisition model.
