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The Adsora blog / Home-services lead buying
Start here / Planning a new sourceHome-services lead buying, from quote to CRM.
What to buy, how to receive it and what to check after delivery. Written for the people running lead programs at home-services companies.
28 articles · 4 topics · Buying rules you can use
Run a lead pilot that gives you a decision.
A pilot should tell you whether to expand, change the buying rules or stop. Decide what you need to learn before the first lead arrives.
Read the pilot planNo articles match that search. Try a trade, platform or buying question.
01 / 9 articles
Buying leads
Choose the product, compare terms and plan a useful first test.
Choosing an Angi or HomeAdvisor alternative without losing track of your leads.
Compare alternatives to Angi and HomeAdvisor by the problem you need to solve, then move a controlled group of markets to a new home-services lead source.
A national lead agreement still needs a buying plan for each branch.
Build a multi-location home-services lead program with a central buying agreement, branch addenda, source concentration checks and a controlled expansion process.
How to compare home-improvement lead prices.
Compare home-improvement lead quotes using project scope, exclusivity, credits and cost per held appointment. Includes a clearly labeled worked example.
Exclusive vs shared leads: put the distribution rules in writing.
Compare exclusive and shared home-improvement leads by buyer count, resale terms, duplicate handling and sales workload before selecting a source.
Run a lead pilot that gives you a decision.
Plan a home-services lead pilot with a defined scope, delivery checks, branch reporting and review dates. Includes a four-week operating plan.
A lead-vendor RFP your team can use.
Build a home-services lead vendor RFP covering project scope, source evidence, delivery, commercial terms and pilot approval. Download an editable worksheet.
Buying aged or real-time leads starts with the capture date.
Evaluate lead freshness using capture and delivery timestamps, prior distribution, project status and separate reporting for aged and real-time inquiries.
A lead, a connected call and a booked visit leave different work for your team.
Compare web leads, live calls, booked appointments and held visits by qualification, handoff, billing and the work your sales team must still complete.
02 / 9 articles
Ping-post & delivery
Connect the source to the branch and account for every accepted lead.
Choose lead-distribution software around the purchase you need to control.
Compare LeadConduit, boberdoo, Lead Prosper, LeadExec and Phonexa for home-services buying workflows, then use a practical demonstration checklist.
Set a ping/post bid from the appointment outcomes you can support.
Build a home-services lead bid from a defined appointment target, observed outcomes and costs. Includes hypothetical calculations and controls for sparse data.
Test the rejected and uncertain purchases before opening a ping/post source.
Use a downloadable ping-post test matrix covering acceptance, invalid fields, duplicates, expired bids, pauses and CRM failures before live home-services delivery.
Map the buying rules before you map the payload.
Plan ping-post fields for home-services leads, including project values, ZIP codes, timestamps, IDs and acceptance responses. Includes a mapping worksheet.
A timed-out post may still have been accepted.
Handle ping-post timeouts without blind retries. Separate request deadlines, bid validity and uncertain acceptance, then test duplicate-safe recovery.
Set lead caps around the team that will work the leads.
Define daily and branch lead caps, counting events, timezones, pacing and pause rules. Test overlapping limits before opening a home-services program.
Give every accepted ZIP and project one branch owner.
Plan ZIP-code lead routing for national home-services brands with branch ownership, trade coverage, overlap rules and versioned territory changes.
Trace an accepted lead all the way to a working sales queue.
Audit lead delivery from buyer acceptance into the CRM, including stable IDs, assignment, field mapping, duplicate merges and failed downstream delivery.
Reconcile lead purchases by ID before comparing totals.
Reconcile ping-post leads across seller, buying platform, CRM and invoice using accepted IDs, prices, credit status and unresolved delivery exceptions.
03 / 4 articles
Source & sales operations
Review capture evidence, handle credits and assign follow-up.
Two vendors can send the same homeowner without sending the same project.
Define cross-vendor duplicate rules using inquiry IDs, contacts, properties, project categories and lookback periods without losing purchase history.
Review the page where the homeowner entered their details.
Review a home-services lead source from ad promise to capture page, delivered fields and TrustedForm evidence. Define approval and change-control records.
Agree on lead credits before the first disputed record.
Define lead-credit reasons, review windows, evidence and status tracking. Separate technical rejects, project mismatches and sales outcomes.
Measure the time between delivery and a real contact attempt.
Define lead response-time reporting, queue ownership, business hours and follow-up rules for home-services teams without relying on generic benchmarks.
04 / 6 articles
Buying by trade
Write buying rules that match the projects your installers take on.
Buy flooring inquiries that match how your team estimates and installs.
Define flooring lead requirements for installation, material choice, project size and in-home versus showroom estimates, with a practical buyer worksheet.
Separate gutter installation, guards and cleaning before buying the lead.
Create gutter lead requirements for replacement, new installation and gutter guards, with clear cleaning exclusions, property questions and branch handoff rules.
A siding lead needs a project definition beyond the material name.
Scope siding leads by replacement versus repair, material, property and mixed exterior work so each inquiry reaches the right installation team.
A replacement-roof program needs more than a roofing label.
Define roofing lead filters for replacement versus repair, property type, service area and project timing before launching a paid lead pilot.
Define the part of the bathroom your team remodels.
Scope bathroom remodeling leads for wet-area replacement, tub-to-shower conversions and full-room work, with clear exclusions and appointment handoff.
Separate window replacement from the repair requests you do not buy.
Define window replacement lead filters for project type, window count, property eligibility and branch coverage. Plan a pilot around the actual work sold.
The working library
Need the setup instructions?
Use the longer buyer guides for ping-post setup, LeadConduit onboarding and lead disposition tracking.