Exclusive lead programs / Roofing

Exclusive roofing leads. Your markets. Your project rules.

Quick answer

Adsora sells exclusive roofing leads to one buyer per lead, typically for $50–120. There is no long-term contract and no minimum purchase. A 7-day credit covers a duplicate, a bad phone, an out-of-area ZIP, or fraud. The offer is for established companies with sales teams. Adsora generates 300K+ leads a year.

A full roof replacement, a small leak and a storm-related inquiry need different sales and fulfillment workflows. Define the roofing work you buy before adding another lead source.

Who it’s for, and who it’s not for.

Who it’s for

Established roofing companies with a sales team, from a single market to a multi-branch plan, that can work exclusive homeowner inquiries in agreed ZIP codes.

Who it’s not for

Buyers who need a shared lead, a minimum-purchase contract, or a guarantee of an insurance-approved or storm-funded job. A homeowner who does not answer is not, by itself, a 7-day credit.

At a glance

At a glance

Who it’s for
Established home-services operators, from a single-market brief to a multi-branch buying plan.
Pricing
Exclusive roofing leads typically cost $50–120 per lead.
Exclusivity
One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.
Delivery
Delivery is a CRM workflow or ping-post. Buyers with ping-post bring their posting instructions. The method, accepted values, and test plan are confirmed before a campaign goes live.
Minimums
There is no minimum order. Adsora works best with established companies that have a sales team.
Contract and setup
Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise.
Credits
A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy.
Coverage
United States, filtered to the ZIP codes and service area agreed for the program.

See how this cost per lead becomes a cost per acquisition.

Adsora generates exclusive homeowner leads for established home-services operators. Roofing buyers can bring a single-market brief or a multi-branch buying plan, including existing ping-post requirements. We review project fit, coverage and delivery before launch.

Separate replacement work from repair calls

A crew built for replacement jobs cannot treat every leak inquiry as the same opportunity. Your lead specification should describe accepted project types and how ambiguous inquiries are handled. If inspections or emergency service are outside the program, make that clear in the campaign setup.

Roofing intent can change after a site visit. Record what the homeowner requested at capture separately from the work later recommended by the contractor. That distinction helps investigate a disputed lead without rewriting its original intent.

Build geographic rules around capacity

Roofing programs can change quickly when weather or installation demand affects a market. Use explicit service-area and capacity rules instead of a broad state-level label. A buyer may serve part of a county while excluding a neighboring ZIP that creates an uneconomic drive.

For multi-branch buyers, decide who can update territory lists and pause intake. A cap should protect the crew and contact team that actually handles the work. Changes also need an effective time so source and buyer logs agree on the rule in force when a lead arrived.

Treat insurance-related interest accurately

A homeowner’s belief that a roof problem may involve insurance is not a coverage determination. If the campaign accepts that interest, keep the field separate from retail replacement and avoid translating it into a promised approval or funded project.

The same discipline applies to financing and project eligibility. Capture the homeowner’s response, preserve the source context and let the appropriate team determine the next step. Buying rules should reflect your real service model.

Use a pilot to test delivery and lead fit

Agree on the accepted project categories, markets, contact fields, duplicate window and delivery response before sending production traffic. Buyers using ping-post also need a clear way to distinguish a bid from a completed lead purchase.

Review the pilot by source and market. Useful operational checks include acceptance rate, rejection reasons, duplicate rate and time to first contact. Return downstream dispositions against the original lead ID so an issue can be traced to a specific record.

Questions buyers ask

Before we get started.

Are Adsora roofing leads exclusive?

Adsora’s exclusive lead offer means a lead is delivered to one buyer and is not resold by Adsora to competing roofing companies. It does not prevent the homeowner from requesting quotes elsewhere.

Can I buy replacement leads without repair inquiries?

Include replacement-only criteria in your brief. The team confirms the campaign’s accepted project types and qualification fields before launch.

Do you guarantee storm or insurance-approved jobs?

No. A lead records homeowner interest and the fields captured for the campaign. Insurance coverage, project suitability and the final scope require a separate assessment.

How do I discuss roofing ping-post supply?

Use the buyer form to identify your platform, coverage and volume goals. Bring your buyer-side posting documents to the integration discussion; credentials should be exchanged through an agreed secure channel.

Your next lead source

Let’s scope your roofing program.

Share the projects you install, markets you serve and lead volume you want to evaluate.

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