adsoraWhat does an exclusive lead cost in each trade?
Adsora does not publish a different rate card for each trade. The published range for an exclusive lead is $50–120. The table uses that range for every row. A row with a program page is a lead program you can read now. Solar, HVAC, and walk-in tubs are included because buyers ask about them. They are not separate published programs, and a price in the range is not a promise that supply is open.
Flooring is a published program even though it sits outside the eight trades in the question above. It uses the same range.
| Trade | Exclusive lead price | What is published |
|---|---|---|
| Roofing | $50–120 per lead | Published roofing program. One buyer per lead. |
| Bath | $50–120 per lead | Published bathroom remodeling program. One buyer per lead. |
| Windows | $50–120 per lead | Published window replacement program. One buyer per lead. |
| Siding | $50–120 per lead | Published siding program. One buyer per lead. |
| Solar | $50–120 per lead | Not a separate published program. If a program is available, the exclusive-lead range is the same. Confirm it before a proposal. |
| Gutters | $50–120 per lead | Published gutter program. One buyer per lead. |
| HVAC | $50–120 per lead | Not a separate published program. If a program is available, the exclusive-lead range is the same. Confirm it before a proposal. |
| Walk-in tub | $50–120 per lead | Scoped with the bath program, not sold from its own page. Confirm walk-in tubs in the buying brief. |
| Flooring | $50–120 per lead | Published flooring program. One buyer per lead. |
How does a cost per lead become a cost per acquisition?
Close rate is jobs closed divided by leads purchased. Cost per acquisition is lead spend divided by jobs closed. Lead spend is leads purchased times the cost per lead. Dividing the cost per lead by the close rate gives the same cost per acquisition.
Here is a hypothetical, not an Adsora result. A team buys 100 leads at $80 each. Lead spend is $8,000. If 10 jobs close, the close rate is 10 percent and the cost per acquisition is $800. If 20 jobs close, the close rate is 20 percent and the cost per acquisition is $400. The lead price did not change. The close rate did.
The same arithmetic works for ads. If the media spend is $8,000 and 10 jobs close, the cost per acquisition is also $800. A cheaper click is not a cheaper job until you divide by the jobs that close. Keep labor, commissions, and approved credits out of the comparison, or include them on both sides.
Do not use 300K+ leads a year as a close rate. That figure is Adsora’s annual lead volume, not the share of leads a buyer will sell.
What else is included in the published price?
One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity. Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise. There is no minimum order. Adsora works best with established companies that have a sales team.
A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy. Adsora generates 300K+ leads a year. Delivery is confirmed before launch. The price does not include a booked appointment.
Estimate cost per acquisition
Use your own lead price, lead count, and closed jobs. This does not use Adsora’s results, and it leaves out labor, commissions, and credits.
Enter a cost per lead, the leads purchased, and the jobs closed.
Close rate = jobs closed ÷ leads purchased. Cost per acquisition = (leads purchased × cost per lead) ÷ jobs closed. That equals cost per lead ÷ close rate.
Before we get started.
How much do exclusive Adsora leads cost?
Exclusive leads typically cost $50–120 per lead, including roofing, bath, windows, siding, gutters, and flooring. Solar, HVAC, and walk-in tubs use that range only when a program is available.
How do I calculate cost per acquisition from cost per lead?
Divide the lead spend by the jobs closed. Lead spend is the number of leads times the cost per lead. Equivalently, divide the cost per lead by the close rate. Close rate is jobs closed divided by leads purchased.
Is there a minimum purchase or a long-term contract?
No. Adsora uses a service agreement with no long-term contract and no minimum purchase. The offer is aimed at established companies with sales teams.
Which leads can be credited?
A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A homeowner who does not answer or does not buy is not, by itself, a credit.