adsoraWhat is a net revenue share for home-service leads?
Adsora sells exclusive home improvement leads. Pay per lead is the published price. The same inquiries can also be bought on a revenue share of net revenue. Buyers sometimes call that a rev share. On that offer, the buyer pays an agreed share of net revenue from jobs that close from Adsora leads.
The share is written in the service agreement. It is not published on this site. Adsora does not publish a formula for net revenue beyond the agreement, and it does not publish when a revenue-share amount is invoiced. Those mechanics are set in the service agreement.
A revenue share is a way to price the lead. It is not a different lead. One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.
What does net revenue mean in home improvement?
In home improvement, net revenue is the revenue a company actually retains from jobs that close. An unsigned quote is not revenue. A signed contract that later cancels is not revenue the company kept.
Verisyn describes the figure to use as closed and retained sales: jobs that were sold, completed, and not cancelled. It says that figure, rather than gross signed contract value before cancellations, is the right denominator when marketing cost is measured against revenue. Adsora cites that industry meaning so a buyer knows which dollars are under discussion. Adsora’s exact definition for this offer, including which jobs count, is in the service agreement.
How is this different from an agency revenue share?
Some agencies run the contractor’s own advertising and take a published share of closed jobs. Adsora is not that arrangement. Adsora is a lead seller. It runs its own campaigns and sells the homeowner inquiry. It does not take over the contractor’s ad accounts, and this offer is not a retainer for managing the contractor’s ads.
The share applies to jobs that close from Adsora leads, as the service agreement defines those jobs. It is not a share of every job the company sells. Adsora does not publish its share. An agency’s published share is that agency’s term, not Adsora’s.
How is a revenue share different from pay per lead?
Exclusive leads typically cost $50–120 per lead, for bathroom, windows, roofing, siding, gutters, and flooring. On the pay-per-lead offer, you pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise. On the pay-per-lead offer, a credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy.
On the revenue share, the buyer pays an agreed share of net revenue from jobs that close from those leads. The share is not published. Credit rules for that offer are set in the service agreement. This page does not state that the pay-per-lead credit rule applies to a revenue-share purchase.
Adsora uses a service agreement with no long-term contract and no required minimum purchase. There is no minimum order. Adsora works best with established companies that have a sales team. The comparison page places the two options side by side.
Who should use a revenue share, and who should stay on pay per lead?
Both options are for established companies with a sales team. The revenue share fits a team with a strong sales process that will report, honestly, the jobs that close from Adsora leads. Payment follows that reporting and the agreement’s definition of net revenue. A team that will not track closed jobs back to the lead should stay on pay per lead.
Stay on pay per lead when you want a known price for each delivered lead and the published pay-per-lead credit rule. You can still buy pay per lead if you also ask about a revenue share. Neither option requires a minimum purchase or a long-term contract.
Home Appointments has described a revenue-share lead model as a provider sending leads in return for a share of the sales those leads produce. The same page says Home Appointments does not currently offer that pure model. Adsora is not a Home Appointments partner. The citation is their public description, not a joint offer and not Adsora’s agreement.
Is delivery the same thing as the price?
Delivery is a CRM workflow or ping-post. Buyers with ping-post bring their posting instructions. The method, accepted values, and test plan are confirmed before a campaign goes live. Adsora does not run a ping-post exchange, and it does not sell ping-post software.
Ping-post is a delivery method. A revenue share is a pricing model. LeadGen Economy reports that a ping-post auction typically clears on a fixed price at the post, and that these auctions almost universally settle that way rather than on a share of later revenue. A fixed auction price is not Adsora’s revenue-share offer. Choosing ping-post delivery does not select either Adsora price.
Which home-improvement trades use this lead?
The revenue-share offer is the same exclusive lead as pay per lead, across bathroom remodeling, window replacement, roofing, siding, gutters, and flooring. One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.
United States, filtered to the ZIP codes and service area agreed for the program. Adsora generates 300K+ leads a year. That count is annual, not monthly, and it is not a promise that every ZIP code has supply.
How do you start?
Tell Adsora the trades, the markets, and whether you want pay per lead, a revenue share of net revenue, or a conversation about both. Say whether leads should go to a CRM or through ping-post. The share, the definition of net revenue, and the delivery method are confirmed in the service agreement before launch.
Adsora uses a service agreement with no long-term contract and no required minimum purchase. There is no minimum order. Adsora works best with established companies that have a sales team.
Before we get started.
Does Adsora publish the percentage?
No. The share is agreed in the service agreement and is not published.
What is net revenue on this offer?
In home improvement, net revenue is revenue actually retained from jobs that close. An unsigned quote is not revenue, and gross signed contract value before cancellations is not the figure Verisyn says to use. Verisyn describes closed and retained sales: jobs that were sold, completed, and not cancelled. Adsora’s exact definition is in the service agreement.
Can I still buy pay per lead?
Exclusive leads typically cost $50–120 per lead, for bathroom, windows, roofing, siding, gutters, and flooring. Pay per lead remains available. The revenue share is a second way to buy the same exclusive lead.
Are rev-share leads exclusive?
One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.
Is there a minimum purchase or a long-term contract?
No. Adsora uses a service agreement with no long-term contract and no required minimum purchase. There is no minimum order. Adsora works best with established companies that have a sales team.
Is this the same as ping-post?
No. Ping-post is a delivery method. A revenue share is a pricing model. LeadGen Economy reports that a ping-post auction typically clears on a fixed price. Adsora confirms CRM or ping-post delivery before launch. Adsora does not run a ping-post exchange and does not sell ping-post software.
Does Adsora run my ads and take a share of all my jobs?
No. Adsora runs its own campaigns and sells the homeowner inquiry. The share applies to jobs that close from Adsora leads, as the service agreement defines those jobs. Adsora does not run the contractor’s ads or take a share of every job the company sells.
Sources
These pages are cited for an industry definition of net revenue, a public description of revenue-share lead models, and the difference between a ping-post auction price and a revenue share. They are not Adsora’s service agreement. Home Appointments is not an Adsora partner.
- Verisyn: net revenue as closed and retained sales, not gross signed contract value ↗
- Home Appointments: revenue-share lead models, and the statement that it does not currently offer a pure revenue share ↗
- LeadGen Economy: revenue share versus a fixed price, including ping-post auctions that clear on a fixed price ↗