How Much Do Exclusive Roofing Leads Cost?

How does an exclusive roofing lead compare with a shared marketplace lead?

The table uses Adsora’s published lead terms and the public Angi and HomeAdvisor pages linked below. Where a page does not state a number, the cell says so.

Question	Exclusive Adsora lead	Shared marketplace lead (Angi / HomeAdvisor)
Cost band	Exclusive roofing leads typically cost $50–120 per lead. That is Adsora’s published range. Replacement, repair, and inspection do not have separate published prices.	HomeAdvisor says the price varies by the type of work and by region. It does not list one dollar amount. Angi’s cited pages do not publish one flat price per lead.
Competitors per lead	One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.	HomeAdvisor’s terms say a lead may also be sent to other member service professionals, and that the agreement is not exclusive. Angi says one service request can result in more than one lead.
Contract	Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise. There is no minimum order. Adsora works best with established companies that have a sales team.	HomeAdvisor’s terms describe subscription fees that can renew for another equivalent period unless the pro cancels through customer care. Angi describes subscription pros and leads delivered in excess of their contract values. Those pages do not publish one minimum purchase for every account.
Credits	A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy.	HomeAdvisor’s terms say a credit request must arrive within 30 days of the lead-fee charge. Credits that are issued are store credits toward future charges. The Angi pages cited here do not state a credit window for a duplicate, a bad phone, an out-of-area ZIP, or fraud.
Brand ownership	Adsora runs its own ad campaigns and also operates as an affiliate. The published offer is the delivered lead. It does not include a transfer of an ad account or a capture page to the buyer.	The homeowner is on Angi or HomeAdvisor. The pages cited here do not say the contractor owns that capture page or the marketplace’s ad account.

What can change the price inside $50–120?

Market, project type, and the volume a sales team can work are the factors a roofing brief covers. A full replacement, a repair, and an inspection request are different buying categories. A homeowner’s insurance interest is not a coverage approval. The published range for the lead stays $50–120. Adsora does not publish a storm price or a retail price.

The Koalaty Leads services page includes roofing in a multi-trade exclusive-lead range of $45–175. It says the price depends on the coverage area and lists organic and paid-search leads from $150. That page is not a roofing-only rate card, and it is not an Adsora price.

Angi and HomeAdvisor’s cited pages do not publish a roofing-only price. HomeAdvisor says the price varies by the type of work and by region. Angi does not publish one flat price per lead on the pages cited here.

Does exclusive mean one buyer, or a protected territory?

One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.

For roofing, the rule is still one buyer per purchased lead. Adsora does not promise territory exclusivity.

What else is included in the published price?

Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise. There is no minimum order. Adsora works best with established companies that have a sales team.

A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy. The price does not include a booked appointment.

Adsora generates 300K+ leads a year. Do not use that figure as a close rate. It is Adsora’s annual lead volume, not the share of leads a buyer will sell, and it is not a promise that every ZIP code has supply.

Where should a buyer go next?

Use the cost-per-lead page for the close-rate math, the vertical page for the program, and the Angi comparison for the marketplace terms. Become a buyer when the range fits the sales team.