Adsora blog / Buying leads

Choosing an Angi or HomeAdvisor alternative without losing track of your leads.

Before replacing a source, name the problem you want the replacement to solve. Unexpected fees, unsuitable projects, too much contact work and missing delivery records need different fixes.

Read the account rules you are comparing against

Angi's current help page separates leads from Opportunities. Some Opportunities become billable when a pro accepts them; others require the homeowner to show interest back. It also describes optional Opportunities outside a monthly budget. Review the rules for your own account before treating every charge as part of the same program.

Export a recent group of accepted inquiries with the billed amount, project category, delivery date and status. Keep optional purchases separate from your regular intake. If the concern is billing, start with those records. If it is project fit, inspect the original homeowner requests. A replacement vendor should be evaluated against a specific failure you can measure.

Sources: Angi: Leads and Opportunities.

Shortlist by the problem, then compare providers

What you want to changeBuying path to investigateWhat to prove in a pilot
More control over who receives the inquiryExclusive lead programs such as HomeBuddy or Adsora's published offerWritten distribution terms, original source record and duplicate rules
Your team needs inbound conversationsPay-per-call providers such as Service Direct or 33 Mile RadiusBillable-call definition, queue coverage and failed-transfer handling
You want campaigns under your own business nameProviders describing branded campaigns, including Minyona and Service AlliesAccount ownership, total fees, creative approval and lead handoff
Central procurement needs multiple sourcesA marketplace and buying platform such as PXSource-level reporting, purchase controls and who owns supplier relationships
You need more of the scheduling work completedAn appointment product, including those advertised by HomeBuddy or Contractor AppointmentsBooked versus held definition, calendar ownership and rescheduling responsibilities

These are categories to investigate, not a claim that one provider will improve your results. Each named company's public offer supports its place in the shortlist. Market availability, pricing and the terms offered to your business still need confirmation.

You can also retain a marketplace as one source while testing another. That lets you compare overlapping delivery periods without leaving a branch idle. Check any existing purchase commitments and pause arrangements before changing intake.

Sources: HomeBuddy services; Service Direct; Minyona program description; Service Allies program description; PX marketplace and platform; Contractor Appointments products.

Move one defined group of markets first

Pick a trade and a small group of branches whose receiving teams can participate in the test. Keep the project definition and working hours consistent. Record the date the new source opens and the date the old source changes. A delayed inquiry should retain its original source and purchase terms after the switch.

Before live delivery, send approved synthetic records through the proposed route. Confirm that the correct branch receives each record and the supplier understands your acceptance response. The branch should know which homeowner offer produced the new inquiry; a different offer may require a different opening conversation.

Give one person authority to pause the new program. Publish that person's contact route and the conditions for a pause, such as a broken CRM connection or no staffed queue. Agree what happens to an inquiry already accepted when the pause takes effect.

Keep the comparison fair to both sources

Compare the same project types and allow similar time for follow-up. Report accepted leads, successful assignment, two-way contact, visits booked and visits held. If the new source sends replacement roofs while the old group includes repairs, the overall averages will not answer the switching question.

Keep the contact process stable where possible. If you change the dialer, staffing or follow-up sequence during the test, record the effective date. Inspect the affected group separately before assigning every improvement or decline to the vendor.

A channel decision can be partial. You might keep one supplier for a product or market where it performs well and move another group elsewhere. Put the decision and the next review date in the buying record so a later manager can see why the allocation changed.

Send the next supplier a usable brief

Include your accepted trades, serviceable ZIPs, exclusions, receiving platform and the specific issue you need to solve. Attach the fields required for a purchase and the event you count as accepted. State whether your team owns initial contact and appointment setting.

Adsora can review that brief against its exclusive home-services offering. Ask for a scoped proposal and a test plan that connects the purchase to the team doing the follow-up.

Your next lead source

Bring your buying requirements.

Share your trades, markets, intake target and receiving setup so Adsora can review the program with you.

Discuss your lead program