adsoraDefine exclusivity at the record level
For a lead purchase, ask whether the seller delivers that inquiry to one buyer or several. Then ask what happens later. A lead sold to one buyer today but made available to other buyers next week has a different distribution history from a record that is never resold. The agreement should cover both events.
Territory exclusivity is another arrangement. A supplier might promise one contractor access to a particular market while handling records under separate rules. A national buyer also needs to define whether delivery to two branches in the same company counts as one sale or creates two billable records. Write the answer where both finance and lead operations can find it.
Ask how the seller enforces the rule
A seller’s distribution settings should agree with its proposal. For example, boberdoo documents controls for exclusive, non-exclusive and semi-exclusive distribution. That is evidence that different settings exist, not proof of the settings a particular seller uses. Ask the seller to show how the approved campaign is configured.
Request a record-level delivery history when investigating a suspected duplicate sale. A shared source ID, campaign ID and delivery timestamp are more useful than a general assurance about quality. Agree who can inspect the relevant records and how the seller will resolve an error without exposing another buyer’s confidential data.
Sources: boberdoo: lead exclusivity controls.
Compare the follow-up work the product creates
Your contact team needs to know what the homeowner was told. A page offering quotes from several contractors sets a different expectation from a page introducing one provider. Read that promise alongside the distribution terms. If the two disagree, settle the discrepancy before launch.
A homeowner may have requested quotes elsewhere even when your supplier sells the record once. Train the team to ask about the project and next step without promising that your company is the only one with the inquiry. Record the homeowner’s answer accurately rather than treating any mention of another contractor as automatic proof of a contract violation.
Keep three kinds of duplicates separate
| Situation | Question to resolve |
|---|---|
| Same source record arrives twice | Did a delivery retry create a second purchase or CRM record? |
| Homeowner already exists in your CRM | Does the buying agreement exclude existing contacts, open projects or recent inquiries? |
| Homeowner spoke to another contractor | Was the record sold again, or did the homeowner submit elsewhere? |
These cases require different evidence. A repeated source ID can help investigate delivery. An existing CRM record needs a documented lookback and matching rule. A suspected resale needs the supplier’s distribution history. One catch-all duplicate reason makes credits harder to resolve and gives the source little guidance about what to fix.
Compare like-for-like groups in the pilot
Keep trade, territory, lead age and contact coverage similar when comparing sources. Review the cost and work required to reach a homeowner and hold an appointment. An average across different branches can conceal an assignment problem that has nothing to do with exclusivity.
Adsora describes its home-services offer as exclusive leads. Bring your required buyer-count, resale and duplicate rules to the buying discussion so the proposed program states what that means for your account.