How we scaled a finance newsletter to 100k

How we scaled a finance newsletter to 100k

Background:

This newsletter client came to us because they wanted to run Facebook ads to grow their newsletter.

They were getting $5-6 CPAs(cost per subscriber in this case) in the past.

Background:

This newsletter client came to us because they wanted to run Facebook ads to grow their newsletter.

They were getting $5-6 CPAs(cost per subscriber in this case) in the past.

The Problem:

1. They were getting $5-6 CPAs(cost per subscriber in this case) in the past.

The Problem:

1. They were getting $5-6 CPAs(cost per subscriber in this case) in the past.

Here's what we did:

We tested over 30 ad creatives. 3 ad campaigns with different creatives and different market segments within the first 2 months.

We optimized their monetization to offset ~38% of the subscriber cost on the way in.

We’ve found an angle that scaled significantly at just $2.5 CPA (50% CPA reduction compared to before)


As a result we were able to scale them by thousands of subscribers per month at affordable CPA.

Here's what we did:

We tested over 30 ad creatives. 3 ad campaigns with different creatives and different market segments within the first 2 months.

We optimized their monetization to offset ~38% of the subscriber cost on the way in.

We’ve found an angle that scaled significantly at just $2.5 CPA (50% CPA reduction compared to before)


As a result we were able to scale them by thousands of subscribers per month at affordable CPA.

Want to grow your newsletter?

Want to grow your newsletter?

Want to grow your newsletter?

team@adsora.com

© Adsora LLC, 2024

5900 3rd St, San Francisco, CA 94124

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team@adsora.com

© Adsora LLC, 2024

5900 3rd St, San Francisco, CA 94124

Privacy Policy | Terms of Use

team@adsora.com

© Adsora LLC, 2024

5900 3rd St, San Francisco, CA 94124

Privacy Policy | Terms of Use