Here's what we did:
We tested over 30 ad creatives. 3 ad campaigns with different creatives and different market segments within the first 2 months.
We optimized their monetization to offset ~38% of the subscriber cost on the way in.
We’ve found an angle that scaled significantly at just $2.5 CPA (50% CPA reduction compared to before)
As a result we were able to scale them by thousands of subscribers per month at affordable CPA.
Here's what we did:
We tested over 30 ad creatives. 3 ad campaigns with different creatives and different market segments within the first 2 months.
We optimized their monetization to offset ~38% of the subscriber cost on the way in.
We’ve found an angle that scaled significantly at just $2.5 CPA (50% CPA reduction compared to before)
As a result we were able to scale them by thousands of subscribers per month at affordable CPA.
