How we grew a marketing newsletter to 10k+. Profitably.
How we grew a marketing newsletter to 10k+. Profitably.
Background:
This newsletter was launched in November 2023.
It made $0 for the first 2 months while the founder was experimenting with organic growth.
Background:
This newsletter was launched in November 2023.
It made $0 for the first 2 months while the founder was experimenting with organic growth.
The Problem:
Growth: We tried posting on socials, cold DMing people, and trying to crack SEO…
But it all was slow and required a lot of constant manual work.
We were afraid to run ads for additional growth because we didn’t think the subscribers would be high-quality and we wouldn’t get a positive ROI.
Here's what we did:
So, after tweaking monetization and improving newsletter revenue, we started running Facebook ads to get more subs.
Slowly we were able to get the cost down to about $1.6 per newsletter subscriber from $5/sub when we started.
Here’s just one of the Facebook ad campaigns over the last few months. (Only US traffic)
The Problem:
Growth: We tried posting on socials, cold DMing people, and trying to crack SEO…
But it all was slow and required a lot of constant manual work.
We were afraid to run ads for additional growth because we didn’t think the subscribers would be high-quality and we wouldn’t get a positive ROI.
Here's what we did:
So, after tweaking monetization and improving newsletter revenue, we started running Facebook ads to get more subs.
Slowly we were able to get the cost down to about $1.6 per newsletter subscriber from $5/sub when we started.
Here’s just one of the Facebook ad campaigns over the last few months. (Only US traffic)
