The Problem:
This newsletter client came to us because they wanted to run Facebook ads to grow their newsletter.
Here's what we did:
After helping them with monetization, we started running Facebook ads to get more subs.
We started from 0, and just in the first week, we were able to get the cost per subscriber down to $1
From there, it took us 2 or 3 weeks to get to $0.6 CPA.
We tested a variety of creative types using our testing strategy developed over the last 5 years.
We mainly focused on a few core selling points so we could get a monetizable audience.
The Problem:
This newsletter client came to us because they wanted to run Facebook ads to grow their newsletter.
Here's what we did:
After helping them with monetization, we started running Facebook ads to get more subs.
We started from 0, and just in the first week, we were able to get the cost per subscriber down to $1
From there, it took us 2 or 3 weeks to get to $0.6 CPA.
We tested a variety of creative types using our testing strategy developed over the last 5 years.
We mainly focused on a few core selling points so we could get a monetizable audience.
