LAS VEGAS, Nev. — Adsora LLC today shared an update on its newsletter growth practice, including its work with The AI Report, a daily artificial-intelligence newsletter read by a large audience of business leaders.
Adsora’s newsletter practice is built on subscriber quality rather than subscriber volume. The firm runs paid acquisition through its own landing pages and uses cohort revenue matchback to attribute downstream value to individual creatives and channels, on the principle that a subscriber is only worth acquiring once that subscriber engages and produces revenue.
Anyone can buy signups. The hard part is buying subscribers who still open the thing a quarter later. That is the only bar we hold ourselves to.
Andy Austin, Chief Executive Officer, Adsora
The AI Report covers developments in artificial intelligence for a professional readership. Adsora supports its subscriber acquisition across the United States, United Kingdom, and Canada.