adsoraWhat do the public Modernize pages actually say?
Where a public page is silent, this table says it is silent. It does not turn that silence into “no contract” or “shared leads.”
| Seller | Distribution | Pricing | Contract | Credits | Best fit |
|---|---|---|---|---|---|
| Modernize | Branded programs say customers who select your brand are sent to you exclusively. The leads page says a request is routed to your business by project type, location, and campaign settings. That page does not say whether the same request is also sent to other businesses. | Right Pricing is dynamic. The buyer sets the maximum they want to pay. The pricing page does not list a flat dollar range. | The public leads and pricing pages do not state a minimum purchase or a contract length. | The public pages cited here do not state a credit window for a duplicate, a bad phone, an out-of-area ZIP, or fraud. | Companies that want a branded exclusive program, a marketplace lead flow, or both, and that can share down-funnel results. Modernize describes form-fill leads for sales teams that follow up quickly. |
| Adsora | One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity. | Exclusive leads typically cost $50–120 per lead, for bathroom, windows, roofing, siding, gutters, and flooring. | Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise. | A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy. | There is no minimum order. Adsora works best with established companies that have a sales team. Adsora generates 300K+ leads a year. |
When does Modernize say a lead is exclusive?
On the branded-programs page, Modernize says all customers selecting your brand will be sent to you exclusively, and that leads who connect through the branded experience are sent directly to you. That sentence is about the branded program, not a statement that every Modernize product is exclusive.
The leads page describes a different path: a homeowner submits a form, and Modernize routes the request to your business based on project type, location, and campaign settings. The page does not say the request is sold to one company only, and it does not say it is sold to several. The exclusive-media-network phrase on that page describes Modernize’s media, not the number of buyers who receive a homeowner.
One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.
Flat range or a ceiling the buyer sets?
Modernize’s pricing page calls Right Pricing a dynamic model that aligns lead cost with the performance and value of the source. It says you set the ceiling of the maximum you want to pay. It does not publish a dollar range for a roofing lead, a window lead, or any other trade. The leads page also says pricing aligns cost with performance and quality signals.
Those pages do not state a minimum purchase or how long an agreement runs. A buyer should ask for that in the proposal rather than infer it from a marketing page.
Exclusive leads typically cost $50–120 per lead, for bathroom, windows, roofing, siding, gutters, and flooring. The same published range is what Adsora quotes for an exclusive lead. Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise.
What is published about credits?
The Modernize leads, pricing, and branded-program pages reviewed for this article do not describe a credit for a duplicate, a bad phone number, an out-of-area ZIP, or fraud. They do describe a data feedback loop in which the buyer shares set rate, win rate, and order value so delivery can be adjusted.
A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy.
Which buying team is a fit?
Modernize’s leads page addresses sales teams that can follow up on form fills and share later performance. Its branded page addresses companies that want homeowners to select their brand. Both can be a fit for a company that wants Modernize to price leads dynamically against a maximum the buyer sets.
Adsora fits established companies with sales teams that want a published per-lead range, one buyer per lead, and no minimum purchase. Adsora generates 300K+ leads a year. Project mix and ZIP codes are still confirmed before launch.
Before we get started.
Are Modernize leads exclusive?
Modernize’s branded-programs page says customers who select your brand are sent to you exclusively. Its leads page does not say whether a routed request goes to one business only. Adsora’s published offer is one buyer per purchased lead.
Does Modernize publish a cost per lead?
Its pricing page describes dynamic Right Pricing and a maximum the buyer sets. It does not publish a flat dollar range. Adsora’s exclusive leads typically cost $50–120 per lead.
Does Adsora require a minimum purchase?
No. The agreement has no long-term contract and no minimum purchase.
Who is Adsora for?
Established companies with a sales team. Adsora generates 300K+ leads a year.
Public pages cited
These are the public pages used for this comparison. A vendor can change a page, a fee, or a credit rule. Read the current page before relying on a detail.