adsoraHow do distribution, price, contract, and credits compare?
Use the same five questions for both offers. A maximum the buyer sets is not a published price. A branded program is a different rule from the form-fill lead. One buyer per lead is Adsora’s published rule for a purchased lead.
| Seller | Distribution | Pricing | Contract | Credits | Best fit |
|---|---|---|---|---|---|
| Modernize | Branded programs say customers who select your brand are sent to you exclusively. The leads page routes a request to your business by project type, location, and campaign settings. That page does not say whether the same request is also sent to other businesses. | Right Pricing is dynamic. The buyer sets the maximum they want to pay. The pricing page does not list a flat dollar range. The window, bathroom, roofing, siding, gutter, and flooring pro pages say leads are priced to match lead value, and they do not list a dollar amount. | The leads, pricing, and branded pages do not state a minimum purchase or a contract length. Before a branded program launches, Modernize says it confirms fit from service areas, trades, and budget. | The pro pages cited here, and the Terms of Use updated September 28, 2026, do not state a credit window for a duplicate, a bad phone, an out-of-area ZIP, or fraud. | Sales teams that follow up on form-fill leads, and companies that want a branded program. The leads product is described as ideal for teams with call centers. The pros page says Modernize is fueling growth for 1,000+ home service businesses. |
| Adsora | One buyer per lead. The purchased lead is exclusive. | Exclusive leads cost $50–120 per lead depending on vertical. | A service agreement with no long-term contract and no minimum purchase. | A credit within 7 days for a duplicate, a bad phone, an out-of-area ZIP, or fraud. | There is no minimum order. The offer targets established companies with sales teams. Adsora generates 300K+ leads a year. |
Who receives the homeowner’s request?
On the branded-programs page, Modernize says all customers selecting your brand will be sent to you exclusively, and that leads who connect through the branded experience are sent directly to you. That sentence is about the branded program. It is not a statement that every Modernize product is exclusive.
The leads page describes a form fill. A homeowner submits a form, and Modernize routes the request to your business based on project type, location, and campaign settings. The phrase “exclusive media network” on that page describes Modernize’s media. It does not say how many businesses receive the homeowner. The window, siding, gutter, and flooring pages say Modernize matches homeowners to licensed pros by location, availability, and project needs. The roofing page says it connects you with homeowners searching for replacement, repair, or inspection. The bathroom page says it connects you with homeowners searching for bathroom remodeling, including full gut renovations and tub-to-shower conversions. None of those pages states a number of businesses for one request.
Adsora’s published offer is one buyer per lead. The purchased lead is exclusive.
What is published about price and commitment?
Modernize’s pricing page calls Right Pricing a dynamic model that aligns lead cost with the performance and value of the source. It says you pay a price that reflects the value of each lead, rather than a flat rate, and that you set the ceiling of the maximum you want to pay. It does not publish a dollar range. The same page says Modernize qualifies 40,000+ homeowners weekly. Qualifying a homeowner is not a price per lead.
The leads page also says pricing aligns cost with performance and quality signals. Its 2025 figures are 10M+ homeowner inquiries, 400K+ leads delivered, 50 states covered, and $3B+ partner revenue generated. Those are Modernize’s published counts. They are not a cost per lead. The window, bathroom, roofing, siding, gutter, and flooring pages repeat “priced to match lead value” and do not list a dollar amount. Each of those pages says Modernize qualifies over 2,000,000 homeowners annually.
Those pages do not state a minimum purchase or how long an agreement runs. The branded page says Modernize confirms fit from service areas, trades, and budget before launch. A budget check is not a published minimum purchase.
Exclusive Adsora leads cost $50–120 per lead depending on vertical. Adsora uses a service agreement with no long-term contract and no minimum purchase. There is no minimum order.
What can be reviewed after delivery?
The Modernize leads, pricing, branded, and trade pages reviewed for this comparison do not describe a credit for a duplicate, a bad phone number, an out-of-area ZIP, or fraud. Modernize’s Terms of Use were last updated on September 28, 2026. They say the websites, including www.modernize.com, are copyrighted works belonging to QuinStreet, Inc. Those terms cover use of the websites. They do not state a credit window for a lead a contractor buys. A buyer should ask for the credit rule in the proposal.
An Adsora credit may be requested within 7 days for a duplicate, a bad phone, an out-of-area ZIP, or fraud.
Who is each offer for?
Modernize’s leads page addresses a sales team that receives a form fill in its CRM and shares later results. The buyer shares set rate, win rate, and order value so Modernize can adjust delivery. The leads product on the trade pages is described as ideal for teams with call centers. The pros page says Modernize is fueling growth for 1,000+ home service businesses and provides solutions across 20+ trades, including bathroom remodel, windows, roofing, siding, gutters, and flooring. The branded page says those programs have helped clients see set rates of 40% on average within their exclusive leads. That 40% figure is Modernize’s statement about its branded programs.
Adsora targets established companies with sales teams. There is no minimum order. Adsora generates 300K+ leads a year. The purchased product is an exclusive lead, one buyer per lead, at $50–120 depending on vertical.
Which trades can you compare next?
Modernize’s leads page lists 20+ trades, including bathroom remodel, windows, roofing, siding, gutters, and flooring. Its pro pages for those trades do not list a dollar price. Adsora publishes a program page and a cost guide for each of them. The exclusive-lead range on those pages is $50–120 per lead depending on vertical.
Before we get started.
Are Modernize leads exclusive?
Modernize’s branded-programs page says customers who select your brand are sent to you exclusively. Its leads page routes a request by project type, location, and campaign settings, and does not say whether that request goes to one business only. Adsora’s published offer is one buyer per purchased lead.
Does Modernize publish a cost per lead?
No. Its pricing page describes dynamic Right Pricing and a maximum the buyer sets. It does not publish a flat dollar range. The window, bathroom, roofing, siding, gutter, and flooring pages say leads are priced to match lead value, and they do not list a dollar amount. Adsora’s exclusive leads cost $50–120 per lead depending on vertical.
What is Adsora’s price, contract, and credit rule?
Exclusive leads cost $50–120 per lead depending on vertical. Adsora uses a service agreement with no long-term contract and no minimum purchase. There is no minimum order. A credit may be requested within 7 days for a duplicate, a bad phone, an out-of-area ZIP, or fraud.
Who should buy Adsora leads?
Established companies with a sales team. Adsora generates 300K+ leads a year. The purchased lead is exclusive: one buyer per lead.
Public pages cited
These are the public pages used for this comparison. A vendor can change a page, a fee, or a credit rule. Read the current page before relying on a detail.
- Modernize leads: routing, 20+ trades, and 2025 figures ↗
- Modernize pricing: Right Pricing, a buyer-set maximum, and 40,000+ homeowners weekly ↗
- Modernize branded programs: exclusive delivery when the homeowner selects the brand ↗
- Modernize for pros: 1,000+ home service businesses and 20+ trades ↗
- Modernize window replacement leads ↗
- Modernize bathroom remodel leads ↗
- Modernize roofing leads ↗
- Modernize siding leads ↗
- Modernize gutter leads ↗
- Modernize flooring leads ↗
- Modernize Terms of Use, updated September 28, 2026 ↗