LAS VEGAS, Nev. — Adsora LLC today shared an update on its newsletter and mobile-app growth practice, including its continuing partnership with The Offer Sheet, a product-sourcing newsletter and mobile application for e-commerce sellers. The two companies have worked together continuously since 2024.
Adsora’s newsletter practice focuses on subscriber quality rather than subscriber count, using cohort revenue matchback to attribute downstream revenue to individual creatives and acquisition channels — an approach that treats a subscriber as valuable only once that subscriber produces revenue.
Newsletters live and die on whether a subscriber is worth anything ninety days later, not on cost per signup. That is the number we optimize for.
Andy Austin, Chief Executive Officer, Adsora