adsoraHow do the published buying terms differ?
HomeAdvisor’s service-professional terms were last updated on October 1, 2018. The how-it-works page describes current spend-target language. Both are cited below. Adsora’s column uses the lead terms published on this site.
| Seller | Distribution | Pricing | Contract | Credits | Best fit |
|---|---|---|---|---|---|
| HomeAdvisor | Terms say leads may also be sent to other member service professionals. The agreement is not an exclusive contract. HomeAdvisor limits how many professionals are matched and does not guarantee a number of leads. | The how-it-works page says the price varies by the type of work and by region. A spend target is an estimated 28-day amount, not a hard cap. Some lead types are charged outside it, and spend can exceed it. | Published fees can include enrollment, per-lead, membership, and subscription charges. A subscription can renew for another equivalent period unless it is cancelled through customer care. The current subscription period is not described as refundable. | A credit request must arrive within 30 days of the lead-fee charge. Credits, if issued, are store credits toward future charges and expire 18 months after issue. Issuance follows HomeAdvisor’s credit policies and its discretion. | Contractors who want to set services, ZIP codes, and a spend target, and who accept that a lead may also go to other members. |
| Adsora | One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity. | Exclusive leads typically cost $50–120 per lead, for bathroom, windows, roofing, siding, gutters, and flooring. | Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise. | A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy. | There is no minimum order. Adsora works best with established companies that have a sales team. Adsora generates 300K+ leads a year. |
Can the same lead go to more than one contractor?
HomeAdvisor’s terms say it may send a lead to you and that leads may also be sent to other member service professionals in the category. They also say HomeAdvisor is free to contract with other service professionals and that the agreement is not exclusive. The same section says HomeAdvisor limits the number of service professionals matched to a customer. A limit is not a one-buyer rule.
One buyer per lead. A purchased lead is delivered to one buyer, and Adsora does not resell it to competing contractors. A homeowner may still request quotes from other companies. Adsora does not promise territory exclusivity.
What do the public pages say about price and renewal?
HomeAdvisor’s how-it-works page says what you pay varies by the type of work and by region, and that the current price is reviewed when you call to join. It defines a spend target as an estimated 28-day dollar amount HomeAdvisor will try to meet. The spend target is not a hard cap. Instant Booking leads and Job Opportunity leads are charged outside it, and it is possible to exceed it. The same page says you are charged for each lead you receive, whether or not you win the job.
The terms list fees that may include an enrollment or screening fee, lead fees, membership fees, and subscription fees. After the initial subscription period, the subscription continues for another equivalent period unless you cancel by contacting customer care. The terms say you will not receive a refund of the subscription fee for the then-current period.
Exclusive leads typically cost $50–120 per lead, for bathroom, windows, roofing, siding, gutters, and flooring. Adsora uses a service agreement with no long-term contract and no required minimum purchase. You pay per lead, with no retainer, no setup fee, and no ad-spend markup unless an order form says otherwise. There is no minimum order. Adsora works best with established companies that have a sales team.
How do the credit windows differ?
HomeAdvisor’s terms say it may issue a credit for disputed lead fees under its then-existing lead credit policies. The request has to be received within 30 days of the date the lead-fee charge was incurred. Credits that are issued are store credits toward future charges, and they expire if unused eighteen months after the issue date. The terms describe issuance as discretionary.
A credit may be requested within 7 days of delivery for a duplicate, a disconnected or invalid phone number, a lead outside the agreed ZIP codes, or a plainly fraudulent or fabricated lead. A lead is not creditable only because the homeowner did not answer, book, decline a quote, or buy.
Which buyer is each offer built for?
HomeAdvisor’s how-it-works page speaks to contractors who choose service types and locations and set a spend target. That is a different offer from a source that sells each lead once and does not require a minimum purchase.
Adsora is aimed at established companies with sales teams. Adsora generates 300K+ leads a year. The purchased product is a homeowner inquiry. It is not a booked appointment, and a homeowner may still ask another company for a quote.
Before we get started.
Are HomeAdvisor leads exclusive to one contractor?
HomeAdvisor’s service-professional terms say a lead may also be sent to other member service professionals and that the agreement is not exclusive. Adsora delivers each purchased lead to one buyer.
Does HomeAdvisor publish one price per lead?
No. Its how-it-works page says the price varies by the type of work and by region. Adsora’s published range for an exclusive lead is $50–120.
Is there a minimum purchase with Adsora?
No. Adsora uses a service agreement with no long-term contract and no minimum purchase. There is no minimum order.
How long do you have to request a credit?
HomeAdvisor’s cited terms require a credit request within 30 days of the lead-fee charge. Adsora’s published window is 7 days from delivery, for a duplicate, a bad phone, an out-of-area ZIP, or fraud.
Public pages cited
These are the public pages used for this comparison. A vendor can change a page, a fee, or a credit rule. Read the current page before relying on a detail.